Maclaren: Hong Kong & New York

Scope: Custom Software

When Maclaren, the British retailer known worldwide for strollers, carriers, and personal care products for mothers and children, created showroom-style stores that veered from the traditional, merchandise-packed environment, it approached Three Byte Intermedia. The company wanted customers in its new stores to explore and interact with its products digitally. Three Byte’s solution: iPad kiosks running catalogs that Maclaren can quickly update without touching a single line of code.

Hardware Challenges

The catalog’s menu-driven navigation system, multi-layered descriptions, compelling imagery, and videos give customers the information- and media-rich experience that Maclaren was looking for.

‍

Software Challenges

ActiveDeck, a Three Byte-created product, drives the catalog. It met Maclaren’s requirement that its in-store display not involve ground-up development, saving time and money, and ensuring that Maclaren could maintain the catalog without a developer.

With ActiveDeck, Maclaren uses PowerPoint as a content management system to add or modify product information and other catalog content. Maclaren can also use ActiveDeck to easily create location-specific versions of the catalog throughout its network of stores.

‍

Tech Stack

• ActiveDeck (IOS Application- Objective-C)
• ActiveDeck Backend (ASP.Net WebAPI

‍

Project Team

• Olaaf
• Chris
• Karen
• Amichai
• Mike

‍